Cookies, anyone?

Cookies are short pieces of data that are sent to your computer when you visit a website. On later visits, this data is then returned to that website. Cookies allow us to recognize you automatically when you visit our site so that we can personalise your experience and provide you with better service. We also use cookies (and similar browser data, such as Flash cookies) for fraud prevention and other purposes. If your web browser is set to refuse cookies from our website, you will not be able to complete a purchase or take advantage of certain features of our website, such as storing items in your Shopping Cart or receiving personalized recommendations. As a result, we hope you set your browser to accept our cookies so we can offer you the smoothest shopping experience possible.

 There are four main types of cookies – here’s how and why we use them.

 Site functionality cookies – these cookies allow you to navigate the site and use our features, such as “Add to Cart” and “Wishlist”.

 Site analytics cookies – these cookies allow us to measure and analyse how our customers use the site, to improve both its functionality and your shopping experience.

 Customer preference cookies – when you are browsing or shopping on Urban Rider or Bike EXIF Equipment, these cookies will remember your preferences (like your currency or location), so we can make your shopping experience as seamless as possible, and more personal to you.

 Targeting or advertising cookies – these cookies are used to deliver ads relevant to you. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns. It's never our intention to spam you, just to provide you with content we think you'd like to see. Cookies allow us to do just that.

By using urbanrider.co.uk or equipment.bikeexif.com, you agree to us placing these sorts of cookies on your device and accessing them when you visit the site in the future. If you want to delete or manage any cookies that are already on your computer, the “help” section in your browser should provide instructions on how to locate the file or directory that stores cookies. Further information about cookies can be found at https://ico.org.uk/for-organisations/guide-to-pecr/cookies-and-similar-technologies/ . Please note that by deleting or disabling future cookies, your user experience may be affected and you might not be able to take advantage of all functionality on our site, and the seamless customer experience that we pride ourselves on providing.”